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Billie Jean and Letter to the Free exam question

Steve Neale argues that the appeal of genres is that they are ‘instances of repetition and difference’. How valid is Neale’s claim? In your response you should refer to your music video close study products, Billie Jean and Letter to the Free. (20 Marks) In Billie Jean By MJ, it contains the typical conventions of a music video which are lip-syncing, high fashion costume, dance routine and a narrative. Gerbners cultivation theory shows that music video viewers  are more likely to be influenced by the messages . In Billie Jean, MJ is seen moon-walking which is a dance he invented, and nowhere days people learn and still do the moonwalk. Same with MJ costume in modern day, they have created replicas of MJ costume for kids and adults that he wore in the music video showing how MJ culturally influences his fans.  However in Letter to the free, there are no dance moves and the costumes are quite basic going against the conventions of a music v...
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13TH Documentary

What is the likelihood of a black male being incarcerated in America?    1 in 3.   History is not just stuff that happens by accident. We are the products of history that our ancestors choose, if we’re white. If we are black, we are the products of the history that our ancestors most likely did not choose. Yet here we are all together, the products of that set of choices. And we have to understand that in order to escape from it. — Kevin Cannon, 13th  What are your thoughts on this quote? Do you agree or disagree? Why or why not?  - I agree with this quote because history is what happened in the past and today we can change it. Black people never got to choose slavery they were forced to be put into slavery by the whites. -  In the past America was a very split country and therefore this statement would have been true. There was a time when if you were black your future was likely to be the path given to you because of the social society. ...
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Advertisement worksheet - Score advert

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Advertising: Score case study and wider reading We have already studied the changing representation of women in advertising but there is no doubt that the portrayal of men and masculinity has also changed significantly too. Our first advertising CSP, the 1967 Score hair cream advert, provides a compelling case study for the representation of both men and women. Notes from the lesson and the blog task are below. Hypermasculinity in advertising Hypermasculinity is defined as: a psychological term for the exaggeration of male stereotypical behaviour, such as an emphasis on physical strength, aggression, and sexuality. Advertising in the 1950s-1980s often featured a hypermasculine representation of men – and some representations in the media today still continue this. Gelfer: Changing masculinity in advertising Joseph Gelfer, a director of masculinity research, suggests that the way masculinity is represented in advertising is changing. Looking at advertising over the...
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