Billie Jean and Letter to the Free exam question

Steve Neale argues that the appeal of genres is that they are ‘instances of repetition and difference’. How valid is Neale’s claim?
In your response you should refer to your music video close study products, Billie Jean and Letter to the Free.
(20 Marks)

In Billie Jean By MJ, it contains the typical conventions of a music video which are lip-syncing, high fashion costume, dance routine and a narrative. Gerbners cultivation theory shows that music video viewers are more likely to be influenced by the messages. In Billie Jean, MJ is seen moon-walking which is a dance he invented, and nowhere days people learn and still do the moonwalk. Same with MJ costume in modern day, they have created replicas of MJ costume for kids and adults that he wore in the music video showing how MJ culturally influences his fans. However in Letter to the free, there are no dance moves and the costumes are quite basic going against the conventions of a music video. By not following the conventions suggests that Common is trying things his own way, the same way in the song he wants black people to be free and not be put down by white people. 

 In Billie Jean, 

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