Representation - intro
Representation - Representation is the process by which the media presents the 'real world' to an audience. - Media texts are artificial, constructed version of reality - Even factual media - such as news - goes through processes of selection, organisation and editing - that shapes its content. Stereotypes This is the process of repeatedly passing social information from person to person can result in the unintentional and spontaneous formation of cultural stereotypes. Stereotypes can be used to describe characters quickly, relying on existing audience recognition. Stereotypes are dangerous as they can lead audiences to generalize about people or places. Mediation Media text are a construction of reality, and play an important role in the way we view the world. Reality is therefore subject to mediation which is the process that takes place when a media texts meaning is created. When mediation takes place an institution, individual or even technology comes between t...