DIGITAL STORYTELLING: WEEK 2 PLAN FOR PROJECT

 

Comments

Post a Comment

Popular posts from this blog

Music Videos - Postmodernism

Jean Baudrillard - Theory Pastiche - To combine multiple elements in postmodern media this can be a parody of a past style or a homage. It can often reference pop culture as part of the narrative. e.g: Elements of pastiche is used in 'Billie Jean'. The music video has some features that the 'Singing in the rain' music video has e.g: the set design is similar, suggests that Billie Jean is the parody video. The character in singing in the rain (who is white) had more freedom than MJ (who is black) in his music video, MJ is being chased by police and a detective as he may or may have not kissed a girl. Ironic, as the central character in singing in the rain kissed a girl and can freely be with the girl.  Postmodern productions often blur the lines between good and evil, light and dark for both the viewers ad charters. Hyper reality - Is a condition in which reality has been replaced by simulacra. e.g: In Billie Jean, Michael Jackson throws the coin in the cup ...
Read more

Teen Vogue: Industry and social media blog tasks

Teen Vogue: background Teen Vogue was launched in 2003 as a print magazine ‘little sister’ title to US Vogue. It focused on fashion and celebrity and was a conventional magazine aimed at teenage girls. In 2015, in response to declining sales, the magazine cut back its print distribution and focused on digital content. After single-copy sales dropped 50% in the first six months of 2016 alone, the magazine went quarterly (four issues a year) before announcing the closure of the print magazine completely in November 2017. Online growth Led by digital director Phillip Picardi, the Teen Vogue website grew substantially as the print magazine declined. Between January 2016 and 2017, Teen Vogue’s online traffic rocketed from 2.9m US visitors to 7.9m. The magazine then surpassed 10m unique users later in 2017. In addition, the magazine has 6m Facebook likes, 3.5m Twitter followers and a huge following on Snapchat. Evolution and activism The spectacular digital growth of ...
Read more

Advertisement worksheet - Score advert

Image
Advertising: Score case study and wider reading We have already studied the changing representation of women in advertising but there is no doubt that the portrayal of men and masculinity has also changed significantly too. Our first advertising CSP, the 1967 Score hair cream advert, provides a compelling case study for the representation of both men and women. Notes from the lesson and the blog task are below. Hypermasculinity in advertising Hypermasculinity is defined as: a psychological term for the exaggeration of male stereotypical behaviour, such as an emphasis on physical strength, aggression, and sexuality. Advertising in the 1950s-1980s often featured a hypermasculine representation of men – and some representations in the media today still continue this. Gelfer: Changing masculinity in advertising Joseph Gelfer, a director of masculinity research, suggests that the way masculinity is represented in advertising is changing. Looking at advertising over the...
Read more