DIGITAL STORYTELLING: WEEK 2 PLAN FOR PROJECT

 

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Billie Jean and Letter to the Free exam question

Steve Neale argues that the appeal of genres is that they are ‘instances of repetition and difference’. How valid is Neale’s claim? In your response you should refer to your music video close study products, Billie Jean and Letter to the Free. (20 Marks) In Billie Jean By MJ, it contains the typical conventions of a music video which are lip-syncing, high fashion costume, dance routine and a narrative. Gerbners cultivation theory shows that music video viewers  are more likely to be influenced by the messages . In Billie Jean, MJ is seen moon-walking which is a dance he invented, and nowhere days people learn and still do the moonwalk. Same with MJ costume in modern day, they have created replicas of MJ costume for kids and adults that he wore in the music video showing how MJ culturally influences his fans.  However in Letter to the free, there are no dance moves and the costumes are quite basic going against the conventions of a music v...
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Advertisement worksheet - Score advert

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Advertising: Score case study and wider reading We have already studied the changing representation of women in advertising but there is no doubt that the portrayal of men and masculinity has also changed significantly too. Our first advertising CSP, the 1967 Score hair cream advert, provides a compelling case study for the representation of both men and women. Notes from the lesson and the blog task are below. Hypermasculinity in advertising Hypermasculinity is defined as: a psychological term for the exaggeration of male stereotypical behaviour, such as an emphasis on physical strength, aggression, and sexuality. Advertising in the 1950s-1980s often featured a hypermasculine representation of men – and some representations in the media today still continue this. Gelfer: Changing masculinity in advertising Joseph Gelfer, a director of masculinity research, suggests that the way masculinity is represented in advertising is changing. Looking at advertising over the...
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Music Videos - Postmodernism

Jean Baudrillard - Theory Pastiche - To combine multiple elements in postmodern media this can be a parody of a past style or a homage. It can often reference pop culture as part of the narrative. e.g: Elements of pastiche is used in 'Billie Jean'. The music video has some features that the 'Singing in the rain' music video has e.g: the set design is similar, suggests that Billie Jean is the parody video. The character in singing in the rain (who is white) had more freedom than MJ (who is black) in his music video, MJ is being chased by police and a detective as he may or may have not kissed a girl. Ironic, as the central character in singing in the rain kissed a girl and can freely be with the girl.  Postmodern productions often blur the lines between good and evil, light and dark for both the viewers ad charters. Hyper reality - Is a condition in which reality has been replaced by simulacra. e.g: In Billie Jean, Michael Jackson throws the coin in the cup ...
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