LOCATIONS FOR COURSEWORK - FAMILY DRAMA




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Advertisement worksheet - Score advert

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Advertising: Score case study and wider reading We have already studied the changing representation of women in advertising but there is no doubt that the portrayal of men and masculinity has also changed significantly too. Our first advertising CSP, the 1967 Score hair cream advert, provides a compelling case study for the representation of both men and women. Notes from the lesson and the blog task are below. Hypermasculinity in advertising Hypermasculinity is defined as: a psychological term for the exaggeration of male stereotypical behaviour, such as an emphasis on physical strength, aggression, and sexuality. Advertising in the 1950s-1980s often featured a hypermasculine representation of men – and some representations in the media today still continue this. Gelfer: Changing masculinity in advertising Joseph Gelfer, a director of masculinity research, suggests that the way masculinity is represented in advertising is changing. Looking at advertising over the...
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Music Videos - Postmodernism

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BOSS LIFE

Advertising: Maybelline case study and wider reading  Our second Advertising and Marketing CSP is the 2017 Maybelline 'That Boss Life Pt 1' mascara video advert. This gives us an opportunity to explore the idea of  gender fluidity in society and the media - plus compare the changing representation of masculinity in advertising. Notes from the lesson are here: Gender fluidity Gender fluidity is when gender expression shifts between masculine and feminine. Indeed, gender identity has become a major media and social issue in the last 10 years. Young (and some older) people are increasingly identifying as gender fluid – and some have credited the internet for this change. They suggest that millennials grew up with the internet so can easily find information on topics like gender expression. You can  read more on this view and gender fluidity in this CNN article here . Maybelline 'That Boss Life Pt 1' The Maybelline ‘That Boss Life’ advert is part of a digital campa...
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