Becca's Blog

Answer the following Q's about each Ad (use a theorist- assume it's 10 marks)  1.) How does the ad position the reader? ( Stuart Hall) 2.) How does it suggest narrative? (Narrative theories) 3.) How does it employ persuasive techniques? A.  https://youtu.be/XjJQBjWYDTs  -Always LikeAGirl Instead of simply doing these actions, each person weakly reenacted them, by accidentally dropping the ball or slapping instead of punching. But when the same questions were asked of young girls, they threw, ran and fought aggressively -- like anyone would. The implication: To do something "like a girl" is to do it badly, but that negative connotation is something that is only learned over time. Therefore, it's something we can change. B. B.  Its in bold capitals to emphasise the message. C.  https://www.google.com/search?safe=strict&rlz=1C1GCEU_enGB839GB839&tbm=isch&sa=1&ei=baiYXP_UNoLoxgO-rquwBg&q=samsung+poster+ad&oq=sa...

Advertising: Maybelline case study and wider reading  Our second Advertising and Marketing CSP is the 2017 Maybelline 'That Boss Life Pt 1' mascara video advert. This gives us an opportunity to explore the idea of  gender fluidity in society and the media - plus compare the changing representation of masculinity in advertising. Notes from the lesson are here: Gender fluidity Gender fluidity is when gender expression shifts between masculine and feminine. Indeed, gender identity has become a major media and social issue in the last 10 years. Young (and some older) people are increasingly identifying as gender fluid – and some have credited the internet for this change. They suggest that millennials grew up with the internet so can easily find information on topics like gender expression. You can  read more on this view and gender fluidity in this CNN article here . Maybelline 'That Boss Life Pt 1' The Maybelline ‘That Boss Life’ advert is part of a digital campa...

the slogan "even angels will fall" suggest that the scent is so beautiful and breath taking that the angels will fall from heaven just to get a feel the body set. 

Advertising: Score case study and wider reading We have already studied the changing representation of women in advertising but there is no doubt that the portrayal of men and masculinity has also changed significantly too. Our first advertising CSP, the 1967 Score hair cream advert, provides a compelling case study for the representation of both men and women. Notes from the lesson and the blog task are below. Hypermasculinity in advertising Hypermasculinity is defined as: a psychological term for the exaggeration of male stereotypical behaviour, such as an emphasis on physical strength, aggression, and sexuality. Advertising in the 1950s-1980s often featured a hypermasculine representation of men – and some representations in the media today still continue this. Gelfer: Changing masculinity in advertising Joseph Gelfer, a director of masculinity research, suggests that the way masculinity is represented in advertising is changing. Looking at advertising over the...

Jean Baudrillard - Theory Pastiche - To combine multiple elements in postmodern media this can be a parody of a past style or a homage. It can often reference pop culture as part of the narrative. e.g: Elements of pastiche is used in 'Billie Jean'. The music video has some features that the 'Singing in the rain' music video has e.g: the set design is similar, suggests that Billie Jean is the parody video. The character in singing in the rain (who is white) had more freedom than MJ (who is black) in his music video, MJ is being chased by police and a detective as he may or may have not kissed a girl. Ironic, as the central character in singing in the rain kissed a girl and can freely be with the girl.  Postmodern productions often blur the lines between good and evil, light and dark for both the viewers ad charters. Hyper reality - Is a condition in which reality has been replaced by simulacra. e.g: In Billie Jean, Michael Jackson throws the coin in the cup ...

Advertising: Persuasive techniques Adverts - both print and moving image - use a range of persuasive techniques to try and positively influence their audience. We need to learn a range of these techniques and later apply them to the two CSP adverts we need to study for the exam.. Persuasive techniques Advertisements are generally trying to persuade their target audience to: ·                 Buy a product or service ·                 Believe something or act in a certain way ·                 Agree with a point of view There are many persuasive techniques used in advertising. A selection include: ·                 Slogan – a catchy phrase or statement ·    ...