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Blog tasks: Representation of women in advertising Advertising: The representation of women in advertising  Start by watching her Ted Talk… https://youtu.be/Uy8yLaoWybk The representation of women in advertising is a vital area of study. We need to be able to discuss how representations have changed and apply these ideas to both unseen advertisements and our CSPs.  The notes from the lesson are below.  Jean Kilbourne: Killing us softly Activist and cultural theorist Jean Kilbourne has been studying the image of women in advertising for over 40 years. Her series ‘Killing us softly’ highlighted the negative representation of women in advertising.  She went on to make further documentaries studying this issue and whether it was changing over time. Liesbet van Zoonen: Feminist Media Studies  Liesbet van Zoonen was one of the first theorists to explicitly link gender, feminism and media studies. Writing since the 1990s, van Zo...

'Music videos are a tool that use media language to create representation about artists'. Discuss with reference to your two close study products  A music video is a video which is accompanied with music. Music videos are another way of promoting and marketing musical performers. This is reinforced through editing, narrative, sound and Mise en Scene.  There is a clear connection between the music and the images as every time MJ takes a step on the pavement the tile he steps on lights up following the beat. -  This is a metaphor for how MJ is the star of the show and lights up the world. The Music video starts off in black and white with the detective, but as soon as MJ steps in, it changes to colour, with a sturdy camera movement we see MJ from feet, to legs, to face to help build up his presence. Ironic, the detective we see his face straight away the the camera makes its way down to his feet even though the detective isn't the main focu...

Practise Exam ‘Music Videos are a tool that use media language to create representations about artists. Discuss with reference to your two close study products’ INTRODUCTION; Something like;  Music videos are seen as a promotion or advertisement of the artist. It creates a representation of an artist to market to an audience. This is reinforced through editing, cinematography and mise en scene.   FOR EACH KEY POINT;  1.)         How is Letter to the Free promoting Common? (back this up with evidence from cinematography, editing, mise en scene)  2.)      How is Billie Jean promoting Micheal Jackson? (back this up with evidence from cinematography, editing, mise en scene)  Can you get Steve Neale in there? Can you reference Roland Balthes? Conclusion… (Reword the introduction)

How do the lyrics of 'Letter to the Free' reflect the cultural, social and political context of the time? - The lyrics reflect on how black people are still not free in todays society  -  The repetition of 'freedom' reflects on the need for freedom, rights, running away from slavery. Similarly to the song 'wade on the water' by Eva Cassidy wade in the water is repeated . - You can be a slave if you commit a crime  - All lives matter, black people feel dehumanised  - Trump is always talking about 'MAKING AMERICA GREAT', black people need to be treated with equality  How does this work present the artist? (Refer to Cultivation Theory and Reception Theory. ) - Gilroys theory of double consciousness, when a black person goes to their home country they feel comfortable, but when the - Cultivation theory suggests that repeated exposure to television over time can subtly ‘cultivates’ viewers’ perceptions of reality.  - W e see that even th...