Teen Vogue offers a huge amount to discuss and write about for the concepts of audience and representation.
The exam could focus on anything from the changing nature of digital audiences to how certain groups or issues are represented in Teen Vogue online. Notes from the lesson Audience although the brand name suggests a teenage audience, the typical Teen Vogue reader has evolved in recent years. The move to more political content has broadened the appeal and changed the genre – young women now expect more from their media. The ‘Campus Life’ section in Lifestyle also suggests an older readership. However, the audience is still interested in celebrity content and beauty – which Teen Vogue addresses by featuring the ‘opinion leaders’ (two-step flow) of social media. Generations Generation X: Born between 1965 – 1980 Millennials / Generation Y: Born between 1981 – 1995 Generation Z (or iGen): Born 1996 – 2010 Teen Vogue: political positioning Teen Vogue generally takes a liberal, left-wing political stance and positions its readers to become active in their support: ...